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The 100% brand has always been synonymous with American motocross and has been associated with many iconic moments that have built the roots and history of modern day motocross. The roots of the 100% brand go back to the early 1980s when the popular logo adorned the factory race gear of the biggest names in motocross. Today, as brand awareness grows again in Motocross, on downhill tracks and BMX tracks, 100% is inspiring a whole new generation of racers and asking them the original slogan: How much effort do you put into it?

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